To leverage the release of Star Wars: The Rise of Skywalker, eBay paired me with a designer to conceptualize a homepage takeover. We evoked the massive cultural impact of the trilogy’s final chapter, showcased the incredible breadth of merchandise available, and highlighted eBay’s unique value proposition as the one place where people could buy or sell items from across the decades-long span of the franchise.

I’m a nerd. That was fun.